The Creative FLIP project took part in this year’s B2B Torino Fashion Match, organised by Unioncamere Piemonte within the framework of Torino Fashion Week and supported by the Enterprise Europe Network (EEN).

In its 10th year, this long-standing matchmaking event once again brought together textile companies, fashion entrepreneurs, and sustainability-driven brands from around the world. Spanning the full spectrum of the fashion, textile, and sportswear sectors, the gathering aimed to foster partnerships, explore new markets, and promote innovation, circularity, and creative exchange.

Over the course of three days, participants engaged in a series of B2B meetings and thematic sessions covering key topics such as sustainability, innovation and heritage, women in fashion, AI-powered design, and intellectual property (IP).

Creative FLIP took the stage with the talk “How Not to Fall on the Catwalk” to explore how IP can support fashion professionals in a competitive market. The session highlighted the importance of IP protection in the fashion industry, as well as the value of Creative FLIP’s IP Tool for creatives and SMEs that seek clear, reliable information to stay protected and resilient in the market.

With over 100 participants from 42 countries, the event was also an opportunity to connect individually with fashion businesses and explore new leads for IP success stories, which will feed into future Creative FLIP activities and communications. So, keep following us!